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Lead with Quality
Lead with Quality
Lead with Quality
Transforming consumerism towards long-lasting products
Highest quality needs to be accessible for all.
Highest quality needs to be accessible for all.
We are here to transform the world of consumerism for the better, by building a new era of consumer brand that puts the planet first. The industry compromise of short-term profit over long-term sustainability is, unsurprisingly, unsustainable.
We’re paving a new path to conscious consumerism by separating our products from our profit, with a radically different approach that benefits everyone.
The makers. The planet. And you.
By giving access to the highest quality products at cost price we’re providing an antidote to consumerism and proving that quality is the ultimate form of sustainability.
Moritz Offeney
Co-founder Etiql
Marco Reiter
Co-founder Etiql
etiql
[et-i-kahl] noun
Subscription-based democratic direct-to-consumer club inverting the traditional consumerism model by eradicating mark-ups on maker-focused high-quality style and homeware since 2021.
adjective
Being in accordance with the rules or standards of the above subscription model - in the refreshing spirit of mutual benefit.
longevity
Sustainability starts with highest-quality and timeless design.
Having access to the finest luxury artisans throughout Europe allows us to leverage on their deep knowledge of manufacturing that was built over decades. We don’t design for seasons, we create for forever.
planet
resources per wear
customer
cost per wear
resources
resources
planet investment
cost
cost
consumer investment
nominator
denominator
wear
wear
maximising the usage
maximising the usage
scaling the denominator
Our philosophy is simple, maximising the use of all products is the single most efficient way to minimise consumption and ultimately our footprint. All our activities therefore solely focus on increasing the usage of our products.
accessibility
Making high quality products accessible at the price of what it costs to make them.
No Retail Mark-Ups.
No hidden costs.
No Retail Mark-Ups.
No hidden costs.
It is our single vision to make long-lasting products available to everyone, so that high quality does not remain a privilege. By selling our products at their true costs, ETIQL is becoming the world leader when it comes to price-to-quality ratio.
Etiql price
€120,00
Manufacturer Cost:
€86,78
Logistic:
€8,00
Operations:
€2,60
Transaction cost:
€2,16
R&D:
€1,30
VAT:
€19,16
TOTAL:
€120,00
Retail price
€260,00
Retail mark up:
€140,00
Etiql price
€165,00
Manufacturer Cost:
€93,00
Logistic:
€14,50
Operations:
€8,37
Transaction cost:
€2,97
R&D:
€19,82
VAT:
€26,34
TOTAL:
€165,00
Retail price
€290,00
Retail mark up:
€125,00
Etiql price
€290,00
Manufacturer Cost:
€215,00
Logistic:
€14,50
Operations:
€6,45
Transaction cost:
€5,22
R&D:
€2,53
VAT:
€46,30
TOTAL:
€290,00
Retail price
€890,00
Retail mark up:
€600,00
Etiql price
€100,01
Manufacturer Cost:
€69,80
Logistic:
€10,00
Operations:
€1,40
Transaction cost:
€1,80
R&D:
€1,04
VAT:
€15,97
TOTAL:
€100,01
Retail price
€240,00
Retail mark up:
€139,99
circularity
Circularity starts with highest quality products.
Becoming a circular business means at first to produce products on highest-quality, so that they we can guarantee to revive, recycle or resale our products. It is the ultimate step to a more resourceful way of living and the antidote to nowadays fast fashion and throw-away society.
1% for the planet
1% for the planet
We proudly are part of the 1% for the Planet Impact Fund founded by Yvon Chouinard founder of Patagonia. By being part of this Fund we provide 1% of our revenues tackling todays most challenging environmental issues.
CLOSE UP
Discover Our Founders
Founding ETIQL was a very personal journey for us. We have the vision to build a company which will become a reference for other businesses and is paving the path to a more sustainable world of consumerism. Taking all stakeholder interests into account and is putting the planet first.
How it begun
Sander Schimmelpenninck is interviewing Marco & Moritz to get more insights over their first steps as an Entrepreneur.
The path to ETIQL
What was the motivation for Marco & Moritz to found ETIQL and what is the pursuit of the business?
How it begun
Sander Schimmelpenninck is interviewing Marco & Moritz to get more insights over their first steps as an Entrepreneur.
The path to ETIQL
What was the motivation for Marco & Moritz to found ETIQL and what is the pursuit of the business?
How it begun
Sander Schimmelpenninck is interviewing Marco & Moritz to get more insights over their first steps as an Entrepreneur.
The path to ETIQL
What was the motivation for Marco & Moritz to found ETIQL and what is the pursuit of the business?
MARCO REITER & MORITZ OFFENEY; FOUNDERS ETIQL
“By changing one thing we changed everything. True costs only.”